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Articles by Eleven Eight
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10 Top Tips To Improve Your Blog

In the information age, blogging has become one of those things that every marketing company will say you need to do. We are no exception. The problem is that blogging is something that in theory is simple to...

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Content marketing concept in word tag cloud on white background

Why Content Marketing Plans Fail

You’ve spent the last month reading every blog post and e-book you can get your hands on. You’ve spent countless hours watching YouTube videos and you’ve worked out your content marketing plan. Fantastic! Then you plough hours into...

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We've Always Done It That Way

We’ve Always Done It That Way

Take a deep breath – I’m about to type the 6 most expensive words in business. The 6 words that will prevent your business from making progress, seeing growth or keeping up with your ever-evolving customer base. The...

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Your Date With Miss Metrics

Your Date With Miss Metrics

It's late and you are sitting alone at a bar. You are surrounded by marketing systems. A group of blogs are drinking huddled in the corner talking strategy, while newsletters are watching sports on the big TV and adverts...

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