5 Social Media Tips For Absolute Beginners
When it comes to creating content for the internet, there isn’t much point unless you have somewhere to put it. So, once you’ve uploaded to your website, what’s next?
Social media is still the fastest growing and most effective way of sharing that wonderful content you’ve created with the world. Each month 845 million people use Facebook. 115 million use Twitter, 12 million use Pinterest and 2 billion visits YouTube every day. 2 new members join LinkedIn every second. In fact, 600 million more people are on social media than own a toothbrush (ew)! Social media is undoubtedly one of the most powerful phenomena out there, and it’s just waiting for you to harness its potential to spread your content far and wide. If you’re not on social media yet, by the end of this post you will be!
Decide What Platforms To Use
The first and most important thing you need to do is decide which platform you want to use. There are hundreds of different social media platforms out there, from Twitter to Tumblr and LinkedIn to Snapchat, so there is no way you can be on all of them. So start small. Pick one, or two to begin with and grow your following – you can always expand to new ones later. Thankfully, deciding which platform to use is the easy bit – just take a look at where your customers are. For example, if you are targeting small solicitors, you are unlikely to find them on Facebook, but you might find them on twitter or LinkedIn. If you’re looking to promote to cupcake makers, visual platforms like Pinterest and Instagram are the way to go. Spend some time looking at what networks your target audience is using, and then get yourself set up there.
Optimise Your Profile
Once you’ve figured out where you need to be, you need to create a profile. While you’re doing this, bear in mind that your social media profiles all help Google figure out who you are, so optimisation is key. If you have a list of keywords you used on your website, try and use them in any text you write. Make sure your images are sized properly and tagged with those keywords (if the platform will let you). Have your website, other social links and address listed if you can. Any suggestions the individual social network makes in terms of profile setup should be followed, as this will help your account be found. Try to pick a handle or account name that matches your business name as closely as possible, and brand every inch of it. Being found is key on social media, so make it easy for people.
Find And Follow Influencers
When you’re first starting on social media it can be slow going to build up a following. A good way to start is by finding and following influencers in your field. I don’t mean following Stephen Fry because Twitter told you to. I mean finding people high up in your industry who share interesting, thought provoking things. Share and comment on their posts, get involved in conversations with others in the community and build up a network of people from each end of the spectrum, from influencers to other businesses like you. Being visible to an influencer can be a big boost, especially if you are providing interesting and relevant content. A single share from them could mean big business for you!
Use Scheduling Tools
I’m not going to lie, keeping up with social media can be a nightmare! If you’re not careful, you could spend all day sucked into the Twitterverse and not actually get any work done. To make this easier, try out some social media management and scheduling tools like Hootsuite, Buffer or IFTT to pre-schedule your regular posts, leaving you free to go about your work without worrying that your social media is dormant. You can then set aside certain times to be more ‘actively involved’ and achieve a great work-social balance.
Keep A Balance Between Following And Followers
An important thing when starting up with social media is keeping a good balance between followers and following. You should always try to keep those numbers as close as possible, for example having 100 followers and following 130 people. When someone looks at your profile, this sort of information is very visible, and if the level is out of whack this can make people think twice about following you. So if you’re following 200 people but only have 10 following you, it gives a bad impression. It will take some time, but it’s better to grow the network slowly instead of rushing and looking desperate.
The most important thing to remember about social media is that it’s not an overnight fix – it’s a slow process that takes time to build up and really get going. If you expect to have thousands of followers and be raking in the business by the end of week 1, you are going to be very disappointed. Instead make sure you take the time to set it up properly and treat it like a marathon, not a sprint. For more information or advice on how to share your content on social media, get in touch with us today!