Truth time. Was creating content on your to-do list for 2018? If it was, how much of it did you actually manage? Did you start that company blog and keep it going? Refresh that website, or write that fantastic e-book that’s in your head?
My guess is probably not. And don’t worry – you’re not alone on that. Plenty of business owners struggle to create content on a regular basis for their own business. It’s a daunting, time-consuming task, and more often than not your time is better spent on the things you’re really good at. But that doesn’t mean you shouldn’t still be producing that content anyway. You don’t have to do it all yourself either. All you really need to do is hire a copywriter.
Not sure how a copywriter could help you? Here are 6 reasons, just off the top of my head.
Avoid Being ‘Too Close’ To A Topic
There is such a thing as being too close to the topic you’re writing about. Don’t get me wrong, industry expertise is fantastic, but you’re going to run into some problems when you put pen to paper. The most common mistake I see is assuming that your audience has the same level of knowledge that you do, or at least has a base level of understanding of the topic. But trust me, they probably don’t. It’s why they’re coming to you. Because you know what you’re talking about, and they don’t. Your job as an expert is to impart some of that knowledge in a way that even the most inexperienced layman can understand, without being patronising, using lots of confusing jargon, or assuming ‘they must know this’. A copywriter is your best friend here, because they can bridge that gap and forge a true connection between you and your audience. Where you might find it hard to be objective, a copywriter can tease the information out of your brain and spin it into easily digestible, engaging copy that really speaks to your audience.
Grammar Issues, Be Gone
There are thousands of grammatical rules in the English language. Some of these we know very well, others we know nothing about. And some we think are hard-and-fast rules, but are actually completely wrong (like the idea that you can’t start a sentence with a conjunction). If you’re not great at the whole spelling-punctuation-grammar thing, it won’t usually matter too much. But when it comes to content, you need to make sure every single element of your copy is perfect for the big Google machine. A copywriter has an eye for perfection when it comes to words, and can help you make sure your I’s are before your e’s, even catching those little mistakes you might not know you’re making. We also use a host of specialist tools (my personal favourites are Grammarly and Hemmingway) to make sure that your content reads well and is error free every time.
Perfectly Capture Your Services
When you hire a copywriter, you’re not just hiring someone who’s pretty good with words. You’re hiring someone who can listen to you talk about your business and then perfectly capture your services. Copywriters go through a lot of training (voluntarily) to learn as much as they can about the industries they write about so that they can produce high-quality content. Combining research with your own industry knowledge means that your services can be explained and sold in a compelling and concise way – sometimes better than you normally explain them!
More Time For Your Morning Coffee (Or Literally Anything Else)
One of the big reasons you should be outsourcing your content to a copywriter is time. Time is precious for a business owner, and creating content is time-consuming for most people. But for a copywriter, it’s our speciality. We can provide high-quality content for your business in a fraction of the time it would take you to create it, with almost no effort from you. Instead, you can use that time to prospect for more work, catch up on delivery, or just enjoy a longer coffee break in the mornings. Whatever you fancy doing, a copywriter can give you the time to do it.
Keep Your Content Up To Date With Google’s Changes
Google is a fickle thing. Always changing its mind about things and coming out with new algorithms every month or so. But if you want to be found in the online world, you are essentially a slave to it. You have to give it what it wants if you want to be found. Luckily, you don’t have to keep up with the changes Google is making with a copywriter in your pocket. It’s our job to know what Google wants from your content, and then create it for you. So no more scouring Google, worrying about your keywords, messing around with meta descriptions or whether you’ve got your H!’s mixed up with your H2’s – a copywriter has got you covered.
Copywriters Can Make Anything Sound Exciting
Speaking as someone who has spent nearly 5 years writing about paper shredding every month, trust me when I say this. There is a way to make almost anything sound exciting, if you know how to position it right. I’ve had many clients over the year who think their subject might be a little boring, and don’t believe it’s possible to make it sound exciting. But with a copywriter, your business can produce engaging, exciting content for any yawn-worthy topic out there. And when your content is exciting, it’s going to be more successful, help people understand your offering better and convert more customers.
Of course, there are many, many, many more reasons you should hire a copywriter in 2019. But if I listed all of them, we would still be here at Christmas. So instead, what I will say is – get in touch. If you’re thinking that this sounds like a good idea, or if you’re still not sure what a copywriter could bring to your business, please do drop me an email. I’m always happy to chat about content, strategies, and what good copy can do for your business. And cats. Always happy to talk about cats.
To find out more about what I do, check out my copywriting services or just get in touch and arrange a chat over coffee and biscuits.