Cameras, Conversions And Cats – An Interview

by | Jan 27, 2016 | blog, Blogwriting, Creative |

This month we learnt a very important lesson. When being filmed, make sure your cats are out of the room!

Let’s backtrack a bit. Earlier this month we had the amazing opportunity to be interviewed by Karen from The Right Site. Karen is like the Yin to our Yang – we help you attract people to your website, and Karen helps you turn those people into paying customers once they’re there. It’s a match made in heaven, so of course, we have a lot to talk about. She asked me if I would be willing to do a short video interview with her about blogging and how it relates to conversion. It all sounded great to me, and you can see the finished article here.

Rocky Beginnings

Of course, starting is always the hardest part of creating content and that was just a true for in this case. From a cat insisting on being in the frame, the doorbell going, the cat insisting on trying to eat the camera and the phone ringing, everything seemed to be conspiring against us. The second we hit the record button and started talking, something would interrupt and force us to start over. If anything this made the experience better- everyone relaxed and laughed a lot, and it meant the conversation felt more natural. It worked out some of my pre-filming jitters (I’ve never been much of a natural on camera) and by the time the camera was finally rolling I’d almost forgotten it was there.

Don’t Rehearse, But Do Prepare

Contrary to our instincts, it’s actually better not to be thoroughly rehearsed for a video interview. We’ve all seen that one person on TV whose answers are so scripted it might as well be a robot reading them. That’s the danger of rehearsing your answers before the interview. It strips away all of your personality and passion, and while the words might be perfect, the video will come across as a bit flat. Of course, to prevent this, Karen didn’t actually tell me what she was going to ask. ‘Stuff about blogging’ was my brief, and to be honest, this made me much more relaxed about the whole thing. While some questions did catch me off guard a bit, it allowed me to showcase my knowledge by answering them in a natural way.

What I learnt from this experience is –if you know the topic of your interview it’s always best to do a bit of homework, but avoid scripting your answers as much as possible. This means you aren’t likely to be caught out by difficult questions, but your interview will flow much better and be more interesting for your viewers.

Blogging And Conversion

I won’t give away all the secrets from the video, but I can give away a few insights we didn’t have time to cover. A lot of people don’t see the link between blogs and conversion – after all, blogs just sit on your website, and conversion is all about calls to action, follow ups and hard sells, right? Wrong. How many times have you read reviews or guides before you have bought a product? If it’s service, have you looked for references, or asked to see previous work? All of that is part of the buying cycle, and your clients will look to your blog for answers. If you fill your blog with interesting information, industry insights and updates on performance, you are showing your prospects that you know what you are doing, and why they should buy from you. We talk a bit in our interview about why ‘content is king’ and why businesses are producing content both intentionally and unintentionally. That content all fits together like an invisible jigsaw in your prospects minds, and at some point, the final piece will slot in and they will make the decision to buy. Without that newsletter with your latest offer, without that blog post about how you can solve their particular problem, that prospect might never make the decision to buy. Ultimately blogs are useful for a lot of different reasons, and converting leads into sales is definitely one of them.

So that’s that. We had a fantastic time with Karen, and would love to thank her for her time and tolerance of our office furry friends! Again if you want to watch the video, just click here, and for more advice about conversion and how you can improve yours, get in touch with Karen.

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This month we learnt a very important lesson. When being filmed, make sure your cats are out of the room!

Let’s backtrack a bit. Earlier this month we had the amazing opportunity to be interviewed by Karen from The Right Site. Karen is like the Yin to our Yang – we help you attract people to your website, and Karen helps you turn those people into paying customers once they’re there. It’s a match made in heaven, so of course we have a lot to talk about. She asked me if I would be willing to do a short video interview with her about blogging and how it relates to conversion. It all sounded great to me, and you can see the finished article here.

Rocky Beginnings

Of course, starting is always the hardest part of creating content and that was just a true for in this case. From a cat insisting on being in the frame, the doorbell going, the cat insisting on trying to eat the camera and the phone ringing, everything seemed to be conspiring against us. The second we hit the record button and started talking, something would interrupt and force us to start over. If anything this made the experience better- everyone relaxed and laughed a lot, and it meant the conversation felt more natural. It worked out some of my pre-filming jitters (I’ve never been much of a natural on camera) and by the time the camera was finally rolling I’d almost forgotten it was there.

Don’t Rehearse, But Do Prepare

Contrary to our instincts, it’s actually better not to be thoroughly rehearsed for a video interview. We’ve all seen that one person on TV whose answers are so scripted it might as well be a robot reading them. That’s the danger of rehearsing your answers before the interview. It strips away all of your personality and passion, and while the words might be perfect, the video will come across as a bit flat. Of course to prevent this, Karen didn’t actually tell me what she was going to ask. ‘Stuff about blogging’ was my brief, and to be honest this made me much more relaxed about the whole thing. While some questions did catch me off guard a bit, it allowed me to showcase my knowledge by answering them in a natural way.

What I learnt from this experience is –if you know the topic of your interview it’s always best to do a bit of homework, but avoid scripting your answers as much as possible. This means you aren’t likely to be caught out by difficult questions, but your interview will flow much better and be more interesting for your viewers.

Blogging And Conversion

I won’t give away all the secrets from the video, but I can give away a few insights we didn’t have time to cover. A lot of people don’t see the link between blogs and conversion – after all blogs just sit on your website, and conversion is all about calls to action, follow ups and hard sells, right? Wrong. How many times have you read reviews or guides before you have bought a product? If it’s service, have you looked for references, or asked to see previous work? All of that is part of the buying cycle, and your clients will look to your blog for answers. If you fill your blog with interesting information, industry insights and updates on performance, you are showing your prospects that you know what you are doing, and why they should buy from you. We talk a bit in our interview about why ‘content is king’ and why businesses are producing content both intentionally and unintentionally. That content all fits together like an invisible jigsaw in your prospects minds, and at some point the final piece will slot in and they will make the decision to buy. Without that newsletter with your latest offer, without that blog post about how you can solve their particular problem, that prospect might never make the decision to buy. Ultimately blogs are useful for a lot of different reasons, and converting leads into sales is definitely one of them.

So that’s that. We had a fantastic time with Karen, and would love to thank her for her time and tolerance of our office furry friends! Again if you want to watch the video, just click here, and for more advice about conversion and how you can improve yours, get in touch with Karen.