How To Get Your Blog Ranking On Google

How To Get Your Blog Ranking On Google

Google, google, google. There isn’t a day goes by where we aren’t reading something about Google. How to get your website to page 1 is the main one, since occupying that coveted page 1 spot will gain you more clients, more exposure and ultimately, more success. And posting regular content in the form of blogs is a great, low-cost way of getting you there. But it isn’t just as simple as posting some stuff and hoping for the best. So to help you out, we’ve got four ways you can improve your blogs and get them to page 1.  

Do Your Research

  Anyone who’s done even a little research will know that Google still likes keywords. And why wouldn’t it? It’s one of the most important signposts Google uses to identify what content should feature in search results. But the most common mistake people make is filling their content with the wrong keywords. Instead of using the keywords you want to be found for, instead look at what people are actually searching for. That might sound like the same thing, but actually, they’re completely different. Use a keyword research tool (Like Google’s keyword planner or SEO Book’s Keyword Tool) and figure out what people are typing into Google to find you. It’s a little bit of effort, yes, but it means that your content will actually start showing up in search results – which is the whole point, right?  

Produce Good Quality Content

  When it comes to blogging, it’s not about quantity; it’s about quality. I often come across business owners who want to write a post every single week and make sure it’s splashed everywhere. And that’s great. But the odds are that you won’t get high-quality content churned out in that time frame. So instead of trying to get loads of content out there, focus on producing just a few pieces of high-quality content a month. If you’re not sure what constitutes ‘high-quality’, here are 5 elements to remember:  
  • Audience focused
  • Trustworthy
  • An authority
  • Offer substantial value
  • Quality control measures
  What all of that means is that you should be writing good content that your audience actually wants, not being so focussed on stuffing it full of the right key words that you forget people will actually read it. When you’re writing your blog, forget about SEO. Seriously. Don’t worry about algorithms and key words – even though I know that goes against the paragraph above. Instead, write something engaging, interesting and useful to people, and your content will be much more successful. Don’t publish a bunch of shallow, you-focussed content that doesn’t serve anyone.  

Mix It Up

  Google is constantly changing its algorithms in tiny ways – always tweaking and improving something. And so should you. More specifically, don’t just write the same length of content, on the same topics over and over again. Variety is the spice of life after all. So create some posts that are just 400 words long – a nice quick read. Make some your average 600-700 word, easy reading posts. And then include some of the meatier, dig-in-deep posts too. This is where a lot of businesses fall down. If you look at studies carried out on Google’s search results, you’ll find that the average first page post is almost 2,000 words long. This is known as ‘cornerstone’ content, and is just as important to your rankings as your regular, shorter pieces.  

Don’t Forget The Extras

  Going back to keywords. Your content isn’t the only place you should be including them. When you upload your blog posts, you will be asked to fill in a whole bunch of metadata. And you should be including your keywords here. The most important places to use your keywords include:  
  • Your title
  • Your URL (which you can customise)
  • Your headings (which are throughout the text)
  • Your alt image tags and image captions
  As well as throughout your content. Google ranks your page based on the entire content of the page, not just on the bits visible to readers. So don’t neglect it.   If you don’t know how to do any of this, then don’t worry – you’re not alone. SEO is a complicated business, and frankly, even we don’t know everything there is to know about it. That’s why there are SEO gurus. But we do know how to get blogs to rank well, and use them as a tool to boost your rankings. If you’d like to know how to do that, you can book one of our 90-minute crash course sessions, or get in touch for a consultation. Can’t wait to hear from you!

5 Psychological Copywriting Tips To Transform Your Content

When I talk to people about copywriting, it always surprises me. Not that some people think I work in copyright law (I’m very used to that mix up), but that a lot of people don’t consider it as a skill that requires a lot of learning to do well. In some cases, they’re...

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More specifically, let’s talk about how our whole view towards this innocent little word has been completely skewed by the school system, and how we can set this right. You see, today (March 4th), is National Grammar Day. So I would be remiss if I didn’t use it to...

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4 Benefits To Story Driven Marketing

4 Benefits To Story Driven Marketing

Brand storytelling isn’t a new concept. So in a sense, this blog might just be rehashing old ideas. But here’s the thing. Only the bigger businesses seem to be doing it. Why do you think the John Lewis adverts get such attention every year? Because they tell a story in the space of 1 minute. Something compelling and charming that connects the viewer with the advert from the first few seconds. And guess what? John Lewis’s sales soar after those ad’s air. There’s not any question about it anymore – if you want to make your brand stand out, you need to be telling stories. But in case that wasn’t enough of a reason (and hey, it might not be), I’ve pulled together a few more you for,  

Why We Crave Stories

  Here’s a nice, juicy reason to indulge in your fantastical side now and then. Our brains are hard-wired to respond to and crave stories. Seriously. Various neurological studies have proven that our brains are far more engaged by storytelling than cold, hard facts. That’s because when we read straight data, only the language parts of our brains are activated, working to decode the meaning behind it. But what scientists have come to realize in the last few years is that narratives activate many other parts of our brains as well, suggesting why the experience of reading can feel so alive. Words like “lavender,” “cinnamon” and “soap,” for example, elicit a response not only from the language-processing areas of our brains but also those devoted to dealing with smells. So when we read a story, it’s not just the language centre of our brain that lights up – all of the other areas of the brain that we would use if we were actually experiencing the events light up too. When we read stories, they imprint themselves on us, meaning they are easier to remember in the future.   As well as being hard-wired to respond to them, our brains are creating their own stories all the time, to fill in the gaps. We spend around a third of our lives daydreaming – our minds constantly looking for distractions. The only time we stop flitting from daydream to daydream is when we have a good story in front of us. So if you want to capture the full attention of your customers, the best way to do it is to give them that story

Show Off Your Personality

In an age where ‘people buy people’, giving your brand a personality is everything. While you may be able to do that in your everyday marketing to some extent, there is nothing like telling a story to shine a light on your brand voice. Your stories could be created by your brand, following your brand voice, or they could be created by your customers – who will share similar values and reinforce your brand personality at every stage. Some businesses we’ve met are worried about letting their personalities come through – but think about that for a second. If your brand ha no personality, then what sets it apart from the rest of the marketplace? What is there to attract customers to you, and not someone else? Never be afraid of putting your personality into your marketing. Tell customers a story, and make sure they hear it in your voice.  

 Push Your Brand Front And Centre 

  Some time ago the CEO of Jeep UK (Damien Dally) commented on story telling. “Storytelling in the automotive industry has been key in marketing campaigns for some time, especially since the advent of interactive/social media. This can be something metaphoric, yet simple, like a journey, to something more in-depth, with use of roles and a plot for the more adventurous. Portraying your brand as the protagonist, in either case, is essential.” In other words, storytelling is what links the brand with the story’s values. So whatever story you’re telling, your brand will be intrinsically linked to that message. You could use this to subtly position yourself above the competition, or as the maverick champion of the customer’s values. It’s about standing out, without being complicated about it.  

 Hit The Emotions

  Successful stories are successful for just one reason. They make us feel something. Even after we’ve finished reading or hearing them, they have a way of bringing back those feelings when we think about them. Storytelling is the best way to hit an emotional chord with your customers, so get tucked in for Storytime! But one caveat – make sure the stories you’re telling are real, at least for the most part. The last thing you want is to be caught in a fairy-tale lie because you wanted to pull on the old heartstrings. Your customers will see right through it and think less of you for it.  

 Get Them Hooked

  If there is one thing the human brain can’t resist, it’s a cliff-hanger. We desperately crave closure, and we always want to know how something ends before we can move on. So it’s really simple – tell them a story that never ends. Use every part of your marketing to keep the story going, and you will keep people’s attention along the way. Always leave them wanting more. And FYI, ‘more’ can manifest itself in any way you can imagine, so switch it up. Don’t let your method become stale and detract from your story. Use a variety of methods to tell your story, and push it out onto as many platforms as possible.   At Eleven Eight, we specialise in putting the personality back into your business copy. Through blogs, white papers and even your web copy, we can highlight your brand voice and attract more readers to your website. All you’ve got to do is seal the deal! If you want to know more, come find me in my office, or drop me a line for a chat.

5 Psychological Copywriting Tips To Transform Your Content

When I talk to people about copywriting, it always surprises me. Not that some people think I work in copyright law (I’m very used to that mix up), but that a lot of people don’t consider it as a skill that requires a lot of learning to do well. In some cases, they’re...

Let’s Talk About ‘And’…

More specifically, let’s talk about how our whole view towards this innocent little word has been completely skewed by the school system, and how we can set this right. You see, today (March 4th), is National Grammar Day. So I would be remiss if I didn’t use it to...

6 Reasons You Should Hire A Copywriter This Year

Truth time. Was creating content on your to-do list for 2018? If it was, how much of it did you actually manage? Did you start that company blog and keep it going? Refresh that website, or write that fantastic e-book that’s in...

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How Tendinopathy Improved My Writing

How Tendinopathy Improved My Writing

Strap in kids, this one gets a bit personal.

Around 6 months ago, I felt the first twinge in my right wrist. It was while I was at the gym, in the middle of a bench press, so I figured I had just overextended things a bit. I let up on the weight, and by the next day it was back to normal.

Fast forward 3 months, and I was experiencing sharp, shooting pains in my right hand at almost every movement. It came on quite suddenly, and rocketed fro, mild inconvenience to tear inducing pain in a matter of days, leaving me almost completely unable to actually use my right hand for anything.

Which as a copywriter who relies on her hands to do her job, was a very bad thing.

After I fought down the pure panic that I had developed rapid onset RSI, I dragged myself to a doctor. A few specialist visits and many tests later, I was diagnosed with tendinopathy – the tearing and inflammation of the tendons along the back of my hand and leading into my fingers, due to a combination of my 2 favourite things – typing and lifting weights. With the right treatment, it can be dealt with, but I will be prone to flair ups for the rest of my life. For a while, this felt like a hugely bad thing – a cloud hanging over the things I loved in life.

But actually, I’ve found it to be hugely beneficial. For one, it’s made me realise just how fragile our bodies are, and how much we take for granted simple things like being able to carry a shopping bag or fire off a quick email. It’s helped me adjust how I exercise to be safer, and more effective along the way. And it’s massively improved my writing. Since typing was such a big source of the injury, I was told I needed to adjust the way I work to avoid making it all worse. So I did 2 things – I bought myself an ergonomic keyboard, and I started playing around with voice to text software.

The keyboard has made much more of a difference than you’d think. Not only is it much more comfortable for me to write, but it’s forced me to re-learn how to type, since with that big hole in the middle (I’ll put a picture here so you can see what I mean), all the keys are in difference places. This in turn proved to me that I do indeed type like my father (with one finger on either hand, and quite hard). But now, I’m being forced to use all of my fingers to type, which is slowing me down while I learn. Sure, this means I can’t get as much done in a day, but that extra time means I can really think about what I’m saying in a way that I sometimes don’t when the words are flying out at lightning speed to try and keep up with my brain. In turn, my arguments are more considered, the words I choose fitting together more naturally the first time around (instead of in editing), and my own awareness of the processes I go through has heightened. I’m also much more conscious that I keep hitting the wrong keys at the moment, which has halved my proof reading time since I’m paying more attention to what’s going on the page the first time around.

The voice to text is a bit more interesting. I’ve only been using it on days when the pain is particularly bad, but it’s made an interesting difference. You see, as a writer I tend to flit around a lot. I’ll write one paragraph, then skip ahead and write a whole new section, before skipping around again and then linking them all together at the end and polish out any bits that don’t quite fit. It’s just how my brain works, and it’s worked perfectly well throughout my entire career. And when you’re typing, that’s easy to do. But when you’re dictating, it’s suddenly much more difficult, and everything often ends up in a muddle. So I’ve been forced to start thinking in straight lines, which is not something I’m used to in any area of my life. I bounce around as the inspiration and information comes to me, but having to know what I’m going to say in the exact next section is a relatively new experience for me. This in turn has led to improved writing, even if I can’t quite put my finger on why it’s better.

While it’s not like taking a course or reading a book, my journey through tendinopathy has certainly made some positive changes in the way I work. Just by being forced to re-evaluate how I do things, I’ve been able to improve a number of processes. Things I didn’t even realise were inefficient are suddenly glaringly obvious, and I’ve been able to take all of those positive changes and pass the benefits on to my clients. So yeah, I’d rather not have such a disabling condition in my hand, and living with the reoccurrences is going to suck, but would I go back and stop it happening.

Absolutely not.

5 Psychological Copywriting Tips To Transform Your Content

When I talk to people about copywriting, it always surprises me. Not that some people think I work in copyright law (I’m very used to that mix up), but that a lot of people don’t consider it as a skill that requires a lot of learning to do well. In some cases, they’re...

Let’s Talk About ‘And’…

More specifically, let’s talk about how our whole view towards this innocent little word has been completely skewed by the school system, and how we can set this right. You see, today (March 4th), is National Grammar Day. So I would be remiss if I didn’t use it to...

6 Reasons You Should Hire A Copywriter This Year

Truth time. Was creating content on your to-do list for 2018? If it was, how much of it did you actually manage? Did you start that company blog and keep it going? Refresh that website, or write that fantastic e-book that’s in...

What Is PAS, And Why Do You Need It In Your Copy?

Copywriting isn’t a paint-by-numbers process (sorry folks!). There is no secret formula for you to follow to produce magical, compelling copy just by filling in the blanks. But that doesn’t mean there aren’t formula’s out there that can help you. To give you a...

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Imagine for a second that a really important visitor has arrived on your website. And I mean REALLY important – someone who could mean the difference between success and failure for your business. But this person has no idea what you do, and no time to go poking...

Celebrating The Life Linguistic – Or Just Chatting Shit With Copywriters?

Celebrating The Life Linguistic – Or Just Chatting Shit With Copywriters?

So last week, despite being firmly in the middle of my lovely two week holiday, I strapped on my best copywriting helmet and braved the sodden winds of Bournemouth beach for Copy Cabana. I actually discovered this gem of an event last year – about three days too late for the 2016 event. So I swore to myself I would get tickets the second they went on sale for 2017’s shindig, and thanks to the lovely Vicki Ross, I damn well did.

 

For those of you who aren’t quite as sadly dedicated as I am – Copy Cabana is the name given to the gathering of over 300 copywriters to talk about words. And believe me, the very best words were on display. From the moment the first people sidled through the doors (and were then told off and sent away for being 10 minutes early), the room was buzzing with ideas chatter that could only come out of copywriters.

 

It. Was. Amazing.

 

It was great fun too. I’m really glad I didn’t bother with heavy eye-makeup, because the speakers had me staring wide-eyed in wonder, laughing so hard I was in tears (I’m pretty sure the guy next to me thought I was having a nervous breakdown) and moved to the point of tears. I left feeling inspired, uplifted, and I’m pretty sure I drove my husband mad on the drive home with my excitable chattering. But I also learned some pretty amazing stuff too, and I wanted to share that with you lot. Because you all deserve to learn too! Strap in guys, this is a long one.

Fall in Love With The Devil In The Detail

 

Sarah Topping was the speaker I was most looking forward to seeing at the event, so when they announced that she was up first, I couldn’t contain the excited squeal (again, sorry Andrew!) Sarah Topping has my dream job, and I don’t think I’ve ever been more jealous of a human being. She cut her teeth by waddling through the Puffin/Penguin/Penguin random house offices writing all sorts of exciting and colourful copy. Sarah taught us all about the devil in the details, and how you really do need to put the research work in if you want great results. When creating book blurbs of a few hundred words, Sarah will read the entire book cover to cover, just in case the main character dies in chapter 4. Likewise, when writing anything you should know all of your facts before you start, or else you could write something completely wrong.

 

Seriously people, do your research.

The Robots Are Coming

 

I have never heard such a simultaneously terrified and angry outburst as when Glenn Sturgess and Pete Stephen announced that the robots are coming to steal copywriters jobs. This fantastic and informative talk had us all panicking that in 20 years, AI will be so sophisticated that it can write copy better than us. They even gave us a lovely poem, written by AI:

 

‘But it’s not all doom and gloom!’ they cried. ‘Copywriters just need to adapt!’ So instead of fearing the robots, we should be using their unlimited analytical and pattern recognition to test and improve our own writing (while we still can). In 20 years, we may be calling ourselves digital anthropologists instead of copywriters.

 

Everyone Loves Ice Cream

 

Next up was the most delicious speaker of all – Kerry Thorpe, Communications Lead for Ben & Jerry’s ice cream. Once I had got over my sudden desire to work at Ben & Jerrys (dogs, picket fence desks and 2 pints of free ice cream a day?!), Kerry revealed to us that that carefully crafted whimsical tone we see plastered over ice cream tubs isn’t all it seems. Instead of being just a clever piece of marketing tone, the teams at Ben & Jerry’s really live and breathe the ethos. Social responsibility, cheeky fun, experimentation and truly amazing ice cream – that’s what they’re all about. Kerry reminded us that companies who truly embrace their identity are the ones that create these standout brands. They do what they love, and it shines through in everything.

Care, And Care Hard 

 

A surprise insertion, the 4th speaker at this illustrious copywriting conference was….

 
A window cleaner.

 

Yes, you read that right. But he was a window cleaner who reminded us that we do our best work when we actually care about our customers. The same goes for any business, any service, anything. Care, and care hard. Or what’s the point?

 

Avoid Going Up Shit Creek

 

These ladies truly amazed me, in part because they run their content marketing school from a pub, and that’s pretty awesome. But they’ve also created some amazing graphics that describe exactly what the content marketing journey is like, and give you a compass to navigate it with. For example, their map of ‘content island’, which needs no follow-up:

 

They encouraged us as copywriters to get a bit more involved in the content strategy element of what we do, and help our clients do the same. Something I fully plan to embrace (watch out clients!) They also provided me with my first favourite quote of the day:

 

Dogs aren’t just for Christmas, and content writers aren’t just for web copy’

Something About Poetry

 

I’ve got to be honest here; there was a chunk of Rishi Dastidar’s section that completely flew over my head for two reasons:

 

  • I have about as much poetic talent as a duck on stilts.
  • Something he said sparked a fire in my brain, and I was scribbling down a children’s story idea so fast I’m surprised my page didn’t catch fire.

 

But in all seriousness, Rishi was great. His points about the creativity of copywriting and poetry (and their similarities), and how as copywriters we should always be trying to mix the magical into our everyday copy, just as poets do.

 

Guide To Wine Writing

 

Our celebrity appearance was Joe Fattorini (he presents The Wine Show on ITV) taught us that subject experts are quite shit at writing about their subject area, because they have the ‘burden of knowledge’. This is something I rabbit on about quite a lot (though I say ‘blinker vision’) and really shows when it comes to wine. Joe regaled us with tales of his days donating wine to the homeless in exchange for ‘real reviews’, and how the ‘fancy’ wine copy is often lying to you (ask me how later). Experts who use posh language to impress their customers rarely do, and instead, you should be looking for the real reasons people use your product if you want good sales. For wine – relaxation and because it’s enjoyable.

 

This spawned my second favourite quote of the day, when he described wine as ‘a wank in a glass’. And no, I’m not explaining that one any further.

 

Care Again

 

I don’t actually have many notes from Karen’s speech, mainly because I was so engrossed in listening to her stories. As the fundraising manager for World Vision UK, she has to reach out and pry money from the hands of privileged Westerners and give it to poor children suffering in the world’s harshest places. All she did was read us some of the letters they send to their supporters – telling the stories of these poor children and how their donations helped. By the end, I was reaching for my wallet too. Emotion might just be the single most important weapon marketing has, and we don’t use it enough.

Tone Of Voice Isn’t Bullshit

 

Remember when I said some of the speakers left me laughing so hard I was crying my eyes out? That was this guy. Every other word out of Nick Parker’s mouth was a mixture of laugh out loud comedy and genuine genius, which made his talk about tone of voice all the more impressive. He shared some fantastic examples of good and bad tone of voice with us, and coined his own names for the 10 tones of voice that provide marketing gurus with the fuel they need. A few of my personal favourites included ‘Ronseal’, ‘Big Friendly Giant’, ‘Playful Children’ and ‘Foolbiscuits’. But more to the point, tone of voice isn’t all bullshit. It’s the hand of Midas that turns your ‘meh’ content into true marketing gold.

Everyone Is Biased

 

Making a complete U-turn, Elle Graham-Dixon made everyone take a good hard look at themselves. With some simple riddle, she exposed the gender bias of everyone in the room, making us all feel like awful human beings. Although she did try to make us feel better by explaining it’s our brains who are lazy and make presumptions, not us. Still, Elle’s half hour segment about bias and stereotypes sent every copywriter in the room away with a new desire to write more inclusively, use insights instead of stereotypes and be the change we want to see. Bravo Elle.

The Art Of Being Interesting

 

Our final speaker of the day was promoted as having written the most expensive marketing book of all time (£3000 a copy), and being an all-round ultimate copy guru. Unfortunately, as a speaker he just wasn’t my cup of tea. No offence to Steve Harrison, but sometimes people don’t gel. Maybe I was getting tired (it was very warm in that seminar room). It’s not you, it’s me. Etc etc.

 

Steve did make some really good points, even if I didn’t connect with him as a speaker. And I know a lot of other copywriters there loved him. He reminded us that we really should be focusing on the problems the end readers of our content have – and not the problems the client who commissioned it has. We shouldn’t be writing content to get the client more sales; we should be trying to solve their customer’s problem. That’s how you generate buzz around a brand and turn passive readers into real-world sales.

 

And that’s it. My first experience of Copy Cabana was inspiring and insightful, and it’s definitely changed the way I think as a copywriter. I can’t wait to see what they have in store next year! (No pressure Vicki and Andy!)

 

Oh, and thanks for sticking with me for nearly 2000 words. I promise the next blog won’t be as long.

5 Psychological Copywriting Tips To Transform Your Content

When I talk to people about copywriting, it always surprises me. Not that some people think I work in copyright law (I’m very used to that mix up), but that a lot of people don’t consider it as a skill that requires a lot of learning to do well. In some cases, they’re...

Let’s Talk About ‘And’…

More specifically, let’s talk about how our whole view towards this innocent little word has been completely skewed by the school system, and how we can set this right. You see, today (March 4th), is National Grammar Day. So I would be remiss if I didn’t use it to...

6 Reasons You Should Hire A Copywriter This Year

Truth time. Was creating content on your to-do list for 2018? If it was, how much of it did you actually manage? Did you start that company blog and keep it going? Refresh that website, or write that fantastic e-book that’s in...

What Is PAS, And Why Do You Need It In Your Copy?

Copywriting isn’t a paint-by-numbers process (sorry folks!). There is no secret formula for you to follow to produce magical, compelling copy just by filling in the blanks. But that doesn’t mean there aren’t formula’s out there that can help you. To give you a...

What Is Cornerstone Content (And Why Does It Matter)?

Imagine for a second that a really important visitor has arrived on your website. And I mean REALLY important – someone who could mean the difference between success and failure for your business. But this person has no idea what you do, and no time to go poking...

A Day In The Life Of A Copywriter

A Day In The Life Of A Copywriter

It occurred to me the other day (well, was pointed out really) that a lot of people don’t know what I do all day. They know I write stuff, but it can be difficult for a lot of people to imagine that taking up an entire day. And rather than telling you vaguely that I spend all my time writing wibbly wobbly words and striking things out with red pen, I thought I would document an average day for me instead. So here it is ladies and gents, a light hearted change from the standard chatter about content – my average Monday in the office.

 

A Blow By Blow Account

So to start the day, I will get up at 6am and hop on the cross trainer for half an hour. During this I’ll usually listen to a podcast – either one on copywriting or true crime, depending on what I’m in the mood for. I’m now also trying to keep one eye on my mischievous little kitten, who’s developed a habit of trying to catch the pedals of the cross trainer as they pass over her head. After that it’s a shower, throw my face on and off to work for 8am.

 

My mornings are all fairly similar – they start with proof-reading of the content I wrote the day before. With this out of the way, I started out with a pair of blogs about marquees. Particularly, the Padoga marquee, which are the tall ones shapes like witches hats. This largely meant I spent a lot of time surfing Google trying to dig up the history of this marquee, and ended up in ancient China exploring Buddhist sanctuaries. I followed this up with a post about corporate events in marquee – an experience I have actually had, so it was much easier to write about.

 

 

Then I got a call telling me it was time for coffee. Here I feel like I need to explain a bit out my working structure. You see, Eleven Eight is just one brand of the family business, and it runs alongside an Event Amplification business, a catering business and an international tax regulation consultancy (try saying that 3 times faster). This collection of industry is spearheaded from a headquarters in Yateley, with 90% of the workforce operating from a purpose built cabin office in the bottom of a garden, adjacent to a rather lovely lake. So every morning at 9am sharp, we all gather around the main table and have a briefing, a coffee and a bit of a catch up to find out what everyone else is up to. This morning was mainly conversations around 2 of the lads from the business (1 of whom is my husband), who are in Singapore working with one of their bigger banks, and what they’re getting up to.

 

After coffee I hit the blogs again, covering the recent Trump hotel cyber security attack (which left me speechless), how to look flawless on your wedding day and the idea of non-competitive sports days (which had me banging my head on the table at the state of our education system). A quick jaunt home to eat and check in on the cats (who spent the hour alternately playing, fighting and ignoring each other) and it’s back to work for the remainder of the afternoon. Here I got to flex my muscles and talk about document archiving and shredding, storage and a brief dip into the world of HR. I got a bit of a break when I went to make coffee and ended up putting together a new bird table for my mother, but for the most part this day was all about blogs.

 

 

You might think that that’s it, work day done, end of blog. But no – Mondays are a special evening for me. I go straight from work to our local scout hut to run Brownies. This week, as it was the end of term, we had a film night watching Sing, which naturally led to a lot of dancing and singing 8 year olds and leaders. Fast forward to 8pm, and I’m at home, laptop on, typing away as dinner simmers in the background – this time jotting some ideas I came up with during the meeting. You see that’s the thing about copywriting – the job never truly ends. There’s always new inspirations, new ideas and more blogs to write. My brain is always boiling over with concepts for blogs, stats for whitepapers and ways I could re-write the drafts I’ve got on the go. A few times a week I even manage to work on one of my children’s stories, though not nearly as much as I would like to. Anyway, hopefully this has given you a bit of an insight into what my average day is like as a copywriter. And if not, I hope I’ve at least given you something to giggle about! If by any chance you’re interested in outsourcing your blogging efforts, I’d love some new things to write about! Just drop me a line and we can have a chat.

5 Psychological Copywriting Tips To Transform Your Content

When I talk to people about copywriting, it always surprises me. Not that some people think I work in copyright law (I’m very used to that mix up), but that a lot of people don’t consider it as a skill that requires a lot of learning to do well. In some cases, they’re...

Let’s Talk About ‘And’…

More specifically, let’s talk about how our whole view towards this innocent little word has been completely skewed by the school system, and how we can set this right. You see, today (March 4th), is National Grammar Day. So I would be remiss if I didn’t use it to...

6 Reasons You Should Hire A Copywriter This Year

Truth time. Was creating content on your to-do list for 2018? If it was, how much of it did you actually manage? Did you start that company blog and keep it going? Refresh that website, or write that fantastic e-book that’s in...

What Is PAS, And Why Do You Need It In Your Copy?

Copywriting isn’t a paint-by-numbers process (sorry folks!). There is no secret formula for you to follow to produce magical, compelling copy just by filling in the blanks. But that doesn’t mean there aren’t formula’s out there that can help you. To give you a...

What Is Cornerstone Content (And Why Does It Matter)?

Imagine for a second that a really important visitor has arrived on your website. And I mean REALLY important – someone who could mean the difference between success and failure for your business. But this person has no idea what you do, and no time to go poking...

What The Hell Is Content Marketing?

What The Hell Is Content Marketing?

Whenever I meet new people and tell them what I do, I am almost always greeted with a blank look. While we may have chosen the term ‘creative content agency’ because we like the ring to it, the nuts and bolts of what we do is content marketing. If you’re trying to market your business online, odds are you’ve heard about content marketing somewhere along the line. It’s everywhere you look, with 86% of businesses today using it in one form or another. But if you don’t practice content marketing, do you know what’s involved, what it means, or how you can weave it into all of your marketing efforts to make them more effective?

What Does ‘Content Marketing’ Mean?

 writingContent marketing is defined as ‘a strategic marketing approach focussed on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and ultimately, to drive profitable customer action.’ A bit of a mouthful! In essence, the point of content marketing is to attract and retain customers by creating, curating and retaining content that is relevant and valuable to them. By doing this, you are portraying yourself as a thought leader in your subject, establishing trust and ultimately changing or enhancing the behaviour of your customers. This could be convincing them to start using your service, change the way they behave towards something or encouraging them to talk about your brand.

Of course, change doesn’t happen overnight. The key thing to remember about content marketing is that it’s an ongoing process that needs to be integrated with your overall marketing strategy. The creation and dissemination of original content and media is essential, and for this to have a noticeable effect it needs time to circulate and build an audience. I’ve lost count of the number of people who tell me they quit blogging or using social media because they didn’t see an increase in sales after the first 2 weeks. If you’re going to invest in content marketing, you need to understand that you are playing a long game, and it might be a while before you see any significant results. The concept of content marketing is built around the tried and tested idea that if we as businesses deliver consistent, ongoing, valuable information to buyers, they will ultimately reward us with their business and loyalty.

How Does Content Fit Into My Marketing?

The marketing world has been undergoing a subtle shift for decades, moving away from direct selling and advertising and towards subtle, broad marketing strategies. Today, marketing your business effectively is almost impossible without great content. Quality content affects all forms of modern marketing, including:

  • calendarSocial media – content sharing is a fundamental part of all social media strategy.
  • SEO – search engines rank and reward businesses that publish regular, quality content over those who don’t.
  • PR campaigns – Successful PR campaigns don’t talk about the business but address issues the audience cares about and discusses them, through content.
  • PPC – For a Pay Per Click campaign to work effectively, you need great content behind it.
  • Inbound Marketing – Driving traffic to your site and generating inbound leads revolved around drawing uses in with great content.

Essentially, for any marketing activity you can think of, content now plays a key part in its execution and effectiveness. Today’s consumers don’t want to be sold to (in fact, many would actively avoid buying from a business that ‘hard sells’), instead, they want valuable information when making their purchasing decisions, which is where content marketing comes in. Once you have created your content, it can spread through social networks generating powerful word of mouth exposure and convincing people to visit your site and buy. The takeaway here is that content marketing should be an integral part of your marketing process, not something completely separate.

Intrigued? Content marketing is as powerful and effective as the time and money you put into it, so if you want to see great results, be prepared to jump in with both feet. Not sure you can create your own content? There are always people out there to help you out – like us! At Eleven Eight we not only create high-quality content, but we teach you how to create and spread your own content. Want to know more?, Give us a call or drop us a line for a chat with absolutely no obligations.

5 Psychological Copywriting Tips To Transform Your Content

When I talk to people about copywriting, it always surprises me. Not that some people think I work in copyright law (I’m very used to that mix up), but that a lot of people don’t consider it as a skill that requires a lot of learning to do well. In some cases, they’re...

Let’s Talk About ‘And’…

More specifically, let’s talk about how our whole view towards this innocent little word has been completely skewed by the school system, and how we can set this right. You see, today (March 4th), is National Grammar Day. So I would be remiss if I didn’t use it to...

6 Reasons You Should Hire A Copywriter This Year

Truth time. Was creating content on your to-do list for 2018? If it was, how much of it did you actually manage? Did you start that company blog and keep it going? Refresh that website, or write that fantastic e-book that’s in...

What Is PAS, And Why Do You Need It In Your Copy?

Copywriting isn’t a paint-by-numbers process (sorry folks!). There is no secret formula for you to follow to produce magical, compelling copy just by filling in the blanks. But that doesn’t mean there aren’t formula’s out there that can help you. To give you a...

What Is Cornerstone Content (And Why Does It Matter)?

Imagine for a second that a really important visitor has arrived on your website. And I mean REALLY important – someone who could mean the difference between success and failure for your business. But this person has no idea what you do, and no time to go poking...

Whenever I meet new people and tell them what I do, I am almost always greeted with a blank look. While we may have chosen the term ‘creative content agency’ because we like the ring to it, the nuts and bolts of what we do is content marketing. If you’re trying to market your business online, odds are you’ve heard about content marketing somewhere along the line. It’s everywhere you look, with 86% of businesses today using it in one form or another. But if you don’t practice content marketing, do you know what’s involved, what it means, or how you can weave it into all of your marketing efforts to make them more effective?

 

What Does ‘Content Marketing’ Mean?

 

writingContent marketing is defined as ‘a strategic marketing approach focussed on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and ultimately, to drive profitable customer action.’ A bit of a mouthful! In essence, the point of content marketing is to attract and retain customers by creating, curating and retaining content that is relevant and valuable to them. By doing this, you are portraying yourself as a thought leader in your subject, establishing trust and ultimately changing or enhancing the behaviour of your customers. This could be convincing them to start using your service, change the way they behave towards something or encouraging them to talk about your brand.

Of course, change doesn’t happen overnight. The key thing to remember about content marketing is that it’s an ongoing process that needs to be integrated with your overall marketing strategy. The creation and dissemination of original content and media is essential, and for this to have a noticeable effect it needs time to circulate and build an audience. I’ve lost count of the number of people who tell me they quit blogging or using social media because they didn’t see an increase in sales after the first 2 weeks. If you’re going to invest in content marketing, you need to understand that you are playing a long game, and it might be a while before you see any significant results. The concept of content marketing is built around the tried and tested idea that if we as businesses deliver consistent, ongoing, valuable information to buyers, they will ultimately reward us with their business and loyalty.

 

How Does Content Fit Into My Marketing?

The marketing world has been undergoing a subtle shift for decades, moving away from direct selling and advertising and towards subtle, broad marketing strategies. Today, marketing your business effectively is almost impossible without great content. Quality content affects all forms of modern marketing, including:

  • calendarSocial media – content sharing is a fundamental part of all social media strategy.
  • SEO – search engines rank and reward businesses that publish regular, quality content over those who don’t.
  • PR campaigns – Successful PR campaigns don’t talk about the business but address issues the audience cares about and discusses them, through content.
  • PPC – For a Pay Per Click campaign to work effectively, you need great content behind it.
  • Inbound Marketing – Driving traffic to your site and generating inbound leads revolved around drawing uses in with great content.

Essentially, for any marketing activity you can think of, content now plays a key part in its execution and effectiveness. Today’s consumers don’t want to be sold to (in fact, many would actively avoid buying from a business that ‘hard sells’), instead they want valuable information when making their purchasing decisions, which is where content marketing comes in. Once you have created your content, it can spread through social networks generating powerful word of mouth exposure and convincing people to visit your site and buy. The takeaway here is that content marketing should be an integral part of your marketing process, not something completely separate.

Intrigued? Content marketing is as powerful and effective as the time and money you put into it, so if you want to see great results, be prepared to jump in with both feet. Not sure you can create your own content? There are always people out there to help you out – like us! At Eleven Eight we not only create high quality content, but we teach you how to create and spread your own content. Want to know more?, Give us a call or drop us a line for a chat with absolutely no obligations..