Every business should be blogging.
There really isn’t a question about it anymore. Blogging isn’t some new-fangled form of marketing with no proof behind it. They’re been around a fair while, and they’re here to stay. By now, all the savvy businesses are blogging regularly about what they do, and many others are hovering on the fence, not sure whether they can keep up with the commitment. But if you’re one of the few who doesn’t see the value in it, I have 9 reasons you should be giving blogging the old college try.
- 60% Of Marketers Say Blogs Are Their Top Inbound Marketing Priority
Creating blog content is becoming more and more important, as marketing companies realise it is fuel for everything they do. Without a solid bank of content, there is nothing to share on social media, nothing to hook in readers and make them click on newsletter links, and nothing to fall back on when they’re talking about their business. Blogs are the foundation of any solid marketing strategy.
- 80% Of Companies Consider Their Blogs ‘Useful’, ‘Important’ Or ‘Critical’
Blog content isn’t just useful for social media. Your blogs are a way of communicating with your prospects and your clients, and a way of sharing ideas, information and yes, even selling to them. That’s why so many people think they are important. For some businesses, content is the lifeblood that keeps them going, while in others it’s a convenient marketing tool that backs up everything they say in their other messaging.
- Once You Write 21-54 Blog Posts, Blog Traffic Generation Increases By Up To 30%
It’s true what they (I mean we) say, you’ve got to keep it up! So many companies blog for a little while, and then they run out of time, or motivation, and they stop. 9 times out of 10, they stop before they’ve managed to hit that critical mass of blogs, between 21 and 54. But the thing is, when you have that much content on your site, Google starts to take notice. And that’s when the rankings start to climb, the traffic starts to increase and your blogs can even help with your direct sales. So don’t give up, whatever you do!
- Small Businesses Who Blog Get 126% More Lead Growth Than Those Who Don’t
Small businesses have to fight for every lead and every prospect that comes their way. That takes up a lot of time and energy, and sometimes spreads the owner pretty thing. But one thing that takes up minimal time and provides maximum results is blogging. A regular blog will increase your online visibility and send your lead growth through the ceiling. There’s no downside there.
- 346 Million People Read Blogs All Over The World
People read blogs. You’re reading one now. Blogs are the things that people read to learn, to better themselves, to research and even to kill some time before the day ends. Whatever the reason, 346 million people worldwide read blogs on a regular basis. And if they’re not reading yours, they’re reading your competitors.
- Websites With A Blog Tend To Have 434% More Indexed Pages
Google loves content. And Google indexes all of the pages on your website, and gives them a ranking. So it makes sense that the more content you have, the more pages you have, and therefore the more pages available to be indexed. And the more pages you have indexed with Google, the more likely you are to come up in a search. Blogs are a great way of creating indexable pages for your website without having to constantly update your web copy.
- Blogs Have Been Rated As One Of The Top Five Most Trusted Sources For Information Online
This is what I think is one of the most important reasons for businesses to blog. Blogs are ranked up there as one of the most trusted resources for information on the internet. That means that when people want information, to research products and services, they turn to blogs to find the answers. Blogs allow you to present that information to prospects and convince them that you’re the right person for the job – without being overtly salesy about it.
If you’re not blogging yet, you should be. No matter what industry you’re in, there are people out there who want to know about what you do. Rather than assuming no one else in your sector will give them what they want, you need to make sure you are there when they ask those questions. Get yourself out there as a source of information enough, and you will be the first person they think of when they’re ready to buy.
But blogging takes time and energy, and a lot of business owners just can’t manage it. That’s ok – that’s what people like us are here for. All we do, all day every day is write blogs for businesses like yours. We help support your marketing efforts, get you found online and provide the information your customers need to make their buying decisions. Our packages start from just £75 a month – so why not give blogging a try? Find out more about our services here, or just give us a call to arrange a chat.