The Eleven Eight Blog

How Tendinopathy Improved My Writing

Strap in kids, this one gets a bit personal. Around 6 months ago, I felt the first twinge in my right wrist. It was while I was at the gym, in the middle of a bench press, so I figured I had just overextended things a bit. I let up on the weight, and by the next day...

Merry Christmas From Eleven Eight

Well, thus ends another year, and we at Eleven Eight are closing our doors for the festive season. On behalf of the whole team, thank you so much for sticking with us, reading our content based nonsense and making us as successful as are.We really couldn't have done...

Feed The Magpies With Content, Not Foil

If you’ve ever hung around with me and talked about content, you probably know by now that one of the key reasons many business owners invest in it is to rank highly on Google. While many do genuinely see the benefits outside of the SEO world, there are some...

A Day In The Life Of A Copywriter

It occurred to me the other day (well, was pointed out really) that a lot of people don’t know what I do all day. They know I write stuff, but it can be difficult for a lot of people to imagine that taking up an entire day. And rather than telling you vaguely that I...

What Politicians Could Learn From Marketers

I’ve got to be honest, I never thought this would happen. All my life I have been quite anti-politics (much to the ire of my family) and while I keep up to date with what’s going on, my interest in the subject is limited to almost 0. However, recently I’ve started to...

Why?

This blog is a bit more personal than my usual pieces of advice, so I want to start it properly. So, if you don’t know me, hi! My name is Charlotte and I’ve been a copywriter for nearly 8 years. I didn’t set out to become a copywriter, quite the opposite. I wanted to...

Copy Mistakes You Don’t Know You’re Making

Before we start, let's clear up one simple misconception – copywriting is hard. Anyone can pick up a pen or type on a keyboard and produce words, but that doesn’t make them a copywriter. A copywriter knows how to choose the right words, put them in the right places...

Is Your Newsletter Performing For You?

How many of you get email newsletters arrive in your inbox every day? And how many of you actually read all of them? I’m willing to bet the virtual show of hands for that last question was pretty low, and it’s not surprising. Not many people do. That’s because we have...