The Eleven Eight Blog

A Day In The Life Of A Copywriter

It occurred to me the other day (well, was pointed out really) that a lot of people don’t know what I do all day. They know I write stuff, but it can be difficult for a lot of people to imagine that taking up an entire day. And rather than telling you rather vaguely...

What Politicians Could Learn From Marketers

I’ve got to be honest, I never thought this would happen. All my life I have been quite anti-politics (much to the ire of my family) and while I keep up to date with what’s going on, my interest in the subject is limited to almost 0. However, recently I’ve started to...

Merry Christmas From Eleven Eight

Well, thus ends another year, and we at Eleven Eight are closing our doors for the festive season. On behalf of the whole team, thank you so much for sticking with us, reading our content based nonsense and making us as successful as are. So have a very Merry...

Why?

This blog is a bit more personal than my usual pieces of advice, so I want to start it properly. So, if you don’t know me, hi! My name is Charlotte and I’ve been a copywriter for nearly 8 years. I didn’t set out to become a copywriter, quite the opposite. I wanted to...

Copy Mistakes You Don’t Know You’re Making

Before we start, lets clear up one simple misconception – copywriting is hard. Anyone can pick up a pen or type on a keyboard and produce words, but that doesn’t make them a copywriter. A copywriter knows how to choose the right words, put them in the right places and...

Is Your Newsletter Performing For You?

How many of you get email newsletters arrive in your inbox every day? And how many of you actually read all of them? I’m willing to bet the virtual show of hands for that last question was pretty low, and it’s not surprising. Not many people do. That’s because we have...

10 Top Tips To Improve Your Blog

In the information age, blogging has become one of those things that every marketing company will say you need to do. We are no exception. The problem is that blogging is something that in theory is simple to do (just write some stuff and upload it, right?) but in...

Why Content Marketing Plans Fail

You’ve spent the last month reading every blog post and e-book you can get your hands on. You’ve spent countless hours watching YouTube videos and you’ve worked out your content marketing plan. Fantastic! Then you plough hours into writing your first blog post or...

We’ve Always Done It That Way

Take a deep breath – I’m about to type the 6 most expensive words in business. The 6 words that will prevent your business from making progress, seeing growth or keeping up with your ever-evolving customer base. The 6 words that, in my opinion, form the most dangerous...

Your Date With Miss Metrics

It's late and you are sitting alone at a bar. You are surrounded by marketing systems. A group of blogs are drinking huddled in the corner talking strategy, while newsletters are watching sports on the big TV and adverts are drinking shots at the bar trying to forget...

Tackling Creative Block

‘What the hell and I going to write about???” If you’ve ever been called upon to write a blog, a newsletter or just some creative content for your business, this thought will undoubtedly have crossed your mind. This is often the stage when creative block leaps in,...

To Blog Or Not To Blog?

Do you want to be found on Google, build trust with a wider net of potential customers while shouting out to the world about your expertise and knowledge? Yes? Then you need to be blogging. Blogs drive traffic to your site and keep it updated with fresh, relevant...

Standing Up To Your Boss Could Save Your Life

How avoidable aviation accidents have taught us the value of open communication. On the evening of December 28th 1978, the crew of a United Airlines Flight 173 were approaching Portland International Airport for what should have been a standard landing. But as they...

Why Do We Glorify Being Busy?

Here’s a philosophical question for you. If you saw someone who has been dashing around their office all day, working extra hours and generally running themselves into the ground with work, would you congratulate them and remind them how fantastic it is that they are...

Is Social Media Changing The Way We Think?

We are now undoubtedly residing in the digital age, and social media is one of the main platforms for conversation. We have accounts for ourselves, for our businesses, our hobbies and even accounts for our pets, all in the name of having conversations online. But has...

The 7 Deadly Sins of Social Media

Anyone who has ever been read bits from the bible (or anyone who has ever watched Seven to be honest) will know of the 7 deadly sins. These are supposed to be the origin of all other sins, so these 7 behaviours are some of the worst you can commit. But little known to...