The Eleven Eight Blog

We’ve Always Done It That Way

Take a deep breath – I’m about to type the 6 most expensive words in business. The 6 words that will prevent your business from making progress, seeing growth or keeping up with your ever-evolving customer base. The 6 words that, in my opinion, form the most dangerous...

Your Date With Miss Metrics

It's late and you are sitting alone at a bar. You are surrounded by marketing systems. A group of blogs are drinking huddled in the corner talking strategy, while newsletters are watching sports on the big TV and adverts are drinking shots at the bar trying to forget...

Tackling Creative Block

‘What the hell and I going to write about???” If you’ve ever been called upon to write a blog, a newsletter or just some creative content for your business, this thought will undoubtedly have crossed your mind. This is often the stage when creative block leaps in,...

To Blog Or Not To Blog?

Do you want to be found on Google, build trust with a wider net of potential customers while shouting out to the world about your expertise and knowledge? Yes? Then you need to be blogging. Blogs drive traffic to your site and keep it updated with fresh, relevant...

Standing Up To Your Boss Could Save Your Life

How avoidable aviation accidents have taught us the value of open communication. On the evening of December 28th 1978, the crew of a United Airlines Flight 173 were approaching Portland International Airport for what should have been a standard landing. But as they...

Why Do We Glorify Being Busy?

Here’s a philosophical question for you. If you saw someone who has been dashing around their office all day, working extra hours and generally running themselves into the ground with work, would you congratulate them and remind them how fantastic it is that they are...

Is Social Media Changing The Way We Think?

We are now undoubtedly residing in the digital age, and social media is one of the main platforms for conversation. We have accounts for ourselves, for our businesses, our hobbies and even accounts for our pets, all in the name of having conversations online. But has...

The 7 Deadly Sins of Social Media

Anyone who has ever been read bits from the bible (or anyone who has ever watched Seven to be honest) will know of the 7 deadly sins. These are supposed to be the origin of all other sins, so these 7 behaviours are some of the worst you can commit. But little known to...

4 P’s To Revolutionise Your Content Marketing

If there’s one thing people can’t stop talking about right now, it’s content marketing. With social media taking off like a jet plane, businesses need a variety of interesting and informative content to talk about on their social media platforms.  Now, 73% of...

Ghostwritten Content Could Save Your Marketing Plan

Last week I came across this blog on LinkedIn, and it got me thinking. There are a lot of differing opinions on ghost-writing, and a lot of it is all down to your personal opinion. However, I strongly disagree with this article, and the somewhat confused nature of its...

Why Responsive Design Matters Right Now

What is responsive design? When it comes to content marketing, there are a few rules we at Eleven Eight live by - and one of those is 'Responsive Design'. Responsive Design can mean a few different things depending on your industry - but in the industry of marketing...

Give Your Content Some Lovin’ This Valentine’s Day

I'm going to ask some hard questions now. When was the last time you updated your blog? How about posted on social media? Can you remember the last time you checked on your web copy, or sent out an informative newsletter to your customers? If the answer to any of...

Create an Effective Email Newsletter Campaign

3 Ways To Grow Your Email Newsletter, Faster! Newsletters and email campaigns are a great way of getting your messages, news and offers across to existing and potential customers, and they have skyrocketed in popularity over the last year or so. And no wonder -...