The Eleven Eight Blog

Why Do We Glorify Being Busy?

Here’s a philosophical question for you. If you saw someone who has been dashing around their office all day, working extra hours and generally running themselves into the ground with work, would you congratulate them and remind them how fantastic it is that they are...

Is Social Media Changing The Way We Think?

We are now undoubtedly residing in the digital age, and social media is one of the main platforms for conversation. We have accounts for ourselves, for our businesses, our hobbies and even accounts for our pets, all in the name of having conversations online. But has...

The 7 Deadly Sins of Social Media

Anyone who has ever been read bits from the bible (or anyone who has ever watched Seven to be honest) will know of the 7 deadly sins. These are supposed to be the origin of all other sins, so these 7 behaviours are some of the worst you can commit. But little known to...

4 P’s To Revolutionise Your Content Marketing

If there’s one thing people can’t stop talking about right now, it’s content marketing. With social media taking off like a jet plane, businesses need a variety of interesting and informative content to talk about on their social media platforms.  Now, 73% of...

5 Signs You’re Dealing With A Rubbish Copywriter

If there’s one thing we hate, it’s seeing professionally written copy done badly. Unfortunately, lazy copywriters are everywhere, and it’s often difficult to distinguish them from the good ones until their work is in front of you. At this point you’re already biting...

Ghostwritten Content Could Save Your Marketing Plan

Last week I came across this blog on LinkedIn, and it got me thinking. There are a lot of differing opinions on ghost-writing, and a lot of it is all down to your personal opinion. However, I strongly disagree with this article, and the somewhat confused nature of its...

Why Responsive Design Matters Right Now

What is responsive design? When it comes to content marketing, there are a few rules we at Eleven Eight live by - and one of those is 'Responsive Design'. Responsive Design can mean a few different things depending on your industry - but in the industry of marketing...

Give Your Content Some Lovin’ This Valentine’s Day

I'm going to ask some hard questions now. When was the last time you updated your blog? How about posted on social media? Can you remember the last time you checked on your web copy, or sent out an informative newsletter to your customers? If the answer to any of...

Transform Your Blog Into A Content Marketing Magnet

Do you have a business blog? Are you happy with the role it's playing in your marketing plan? A lot of businesses still see running a blog as 'the cost of doing business' - in other words, they aren't sure what it does, but they are afraid to stop doing it in case it...

Create an Effective Email Newsletter Campaign

3 Ways To Grow Your Email Newsletter, Faster! Newsletters and email campaigns are a great way of getting your messages, news and offers across to existing and potential customers, and they have skyrocketed in popularity over the last year or so. And no wonder -...