I’m going to ask some hard questions now. When was the last time you updated your blog? How about posted on social media? Can you remember the last time you checked on your web copy, or sent out an informative newsletter to your customers? If the answer to any of these is ‘no’, then it’s time to get proactive and start showing your business some love. It’s not as daunting as it seems though – just follow these quick and easy tips to give you a head start, and you’ll be up and running in no time.
If you can’t remember the last time you sent out a newsletter then it might be time to think about a reactivation campaign. People on your email list who haven’t heard from you in a while will need a bit of a refresher on what your business does, and new customers will be expecting some sort of communication from you. Don’t start with the hard sell – instead give out useful tips for their business, offer product updates, special offers or even giveaways to get their interest again. But before you rush off into writing something, start by coming up with a plan. How often do you want to send newsletters? what will they talk about and what time will they be sent? Is their purpose to sell, to inform or to encourage click throughs? Once you can answer all these questions, write them down and stick to them.
Social media is a marketing and sales tool a lot of businesses neglect, not out of choice, but because it is a huge time investment to keep going. How many social media channels do you use, and how long has it been since you posted on them? If the answer is more than 2, we recommend cutting it down and just focusing on 2 that will really work for you. Get back into the swing of things by following industry influencers, finding any existing customers, connecting with them and keeping up to date with current events in your field. Make sure you are sharing new content whenever you have it – a new blog, an email campaign or just an article you like. Sneak peeks are a great way to get interaction on social media and generate interest in your business.
Blogs are usually the thing a business neglects the most. They are time consuming and sometimes downright difficult to write. If you don’t have time to write and you don’t want to outsource, why not try creating an RSS feed of blogs in your industry, and use your blog to do a weekly or bi-weekly roundup of your favourites? If you want to have original content, then make sure you have a plan in place to keep the content flowing for a long time. Nothing looks worse than a blog that’s been abandoned after 4 posts!
Your web copy is an incredibly important element of getting your business found online, so it’s important to make sure it’s always working for you. Test your existing copy to see what’s working, and revise what isn’t. Make sure your meta tags are all up to date, your keywords are consistent and your site is optimised – but most of all make sure it’s interesting, unique and really sells what you’re doing. After all – you could have the best product in the world, but if your website is dull, it almost doesn’t matter.
And last but not least – don’t panic if you aren’t able to give your content the attention it deserves all the time. Content is always a work in progress – so don’t be afraid to test, review, adjust and test again!
For help, support or just advice with your content marketing, get in touch with Eleven Eight today for a free consultation today.