Case Studies

Take The DIY Approach

Content is hard. Anyone who tells you otherwise is a liar (sorry). But content is a hugely valuable marketing tool, and something every business should be using as much as possible. The problem is, outsourcing the creation of your content can be expensive, especially if you want to do it regularly. Now don’t get me wrong, we’re big advocates of outsourcing, but sometimes there’s nothing quite like the personal touch. So if you don’t want to use services like ours, you probably want to have a crack at doing it yourself. But where do you start?

At Eleven Eight, we don’t think the principles behind great content should be kept a secret. That’s why we’ve developed a series of workshops, all designed to help you create stunning written content in-house. We cover a few different topics, so take a look and see if you find one that’s right for you.


Building Your Blogging Business Plan


During this half day workshop, you will learn:


  • Why your business should be blogging
  • How to conquer the blank page
  • Topics to blog about
  • Managing your workflow
  • Tackling creative block
  • Planning your business blogging strategy
  • How you structure blogs
  • Research – the unsung hero
  • Technical aspects of blog writing
  • Images, meta data and other finishing touches